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Dynamic Marketing & the Weather

[thim-heading title=”Dynamic Marketing with weather analytics” title_custom=”custom” heading_tag=”h3″ title_color=”#42b6e9″ display=”yes” description=”Weather affects your marketing and your sales, do you take into account?” alignment=”left”]

Your marketing and sales are affected by the weather but you don’t know precisely how? Weather can affect sales volume at the individual product level, by market, did you know?

It isn’t possible to change the weather, but you can adapt your activity to it to minimize, or maximize its impact, be it cost-wise, or revenue-wise.

Whether it’s to monitor punctual events, or the weather during an event, for a few days, months or years, MeteoGlobale has a solution adapted to your management and profitability objectives.

Business sectors served (not an exclusive list):


Loss of revenue, of margin, missing out on opportunities the weather presents, inadequate stock keeping, point of sale accessibility issues, punctual promotions.


Drop in attendance due to evolving weather conditions, flooding risks due to rain or river overflow, spring melt which can affect river navigation.


Allowing for adapting punctual promotions by market, taking advantage of how the weather impacts your sales.


Averaged weather forecasts applied to your sales forecast on the medium and long-term.



MeteoGlobale’s control and forecasting system takes into consideration traditional weather factors that can influence your company’s activities. These measures are used to identify those factors that directly impact your activities to construct a weather index unique to you. This index can tell you very quickly what you need to know as is relevant to your activity saving you precious time while providing valuable insight.


  • Analysis of weather impact on your sales and marketing by market and product clusters.
  • Determine which weather elements have the highest, and most direct, impact on your sales, by market and product clusters.
  • Offer timely and personalized weather forecasting targeted to your marketing, be it short, medium or long-term.